Archive for April, 2007
Greatest Living American: Personal branding via Google bomb
Is Stephen Colbert the Greatest Living American? Regardless whether it’s intentional or not, he has already added that search term to his personal identity. I remember a lot of talk in the Fast Company period of the late 90’s and early 2000’s regarding cultivating a personal brand for oneself. Greatest Living American is one heck of a personal brand! I’d certainly opt for that over Miserable Failure.
Add comment April 17, 2007
Google Alert - Devin Downey
This morning I received my first Google Alert that included an entry that I had created myself. It’s interesting that it contained both of my last two entries. I feel like a proud papa.
Ironically, I also received a Google Alert set for the name of my employer today that included a blog entry for someone we had just hired. I’m assuming that this new guy does not understand that Google Alerts pick up much of what is out on the web and that by mentioning our company name he has brought numerous fellow employees to his blog. Folks that for the most part otherwise would not know he existed. More than likely our CEO has read it by now. Considering all of the emotions he has on that page, I don’t think I’d like that kind of introduction to my new company. He’ll learn soon enough!
Add comment April 11, 2007
Bam! The #1 Google ranking in 12 days!
Success. Was it the title of earlier post or the title tag on the home page? Probably the combination. The #1 spot in Google for “Devin Downey” is mine for the time being. I gotta admit, it feels good.
Add comment April 10, 2007
It’s a popularity contest… and I am stuck in the corner, all alone
Ok, to be fair, I only monitor Google, but so far I haven’t made a dent. Zero visibility other than the scraper site finding me the other day. I had thought that simply adding a little bit of content and keyword density for “devin downey” would work since Word Press itself is such a link monster, but that doesn’t appear to be the case after a week.
What to try next? As part of any Search 101 thought process, I think to myself that I should monkey around with the CSS and add my name to the title tag. A half hour later, I have no idea how to do how to change the title tag. So I change the title of my blog…. and hello, that is where the title tag exists - one reflects the other on this system. I’ll give this tweak a little bit of time to be picked up and see what kind of impact I can get out of the new title. Come on Google!
Add comment April 5, 2007
Will the real Devin Downey please stand up…
So I’ve got a new link of sorts in Google. Position ranking #9 for “Devin Downey” is now a scraper site that stole my content and created some nonsense entry in the SERP’s. It even showed up under a Google Alert for my name. I feel so violated.
Add comment April 2, 2007

