Greatest Living American: Personal branding via Google bomb
April 17, 2007
Is Stephen Colbert the Greatest Living American? Regardless whether it’s intentional or not, he has already added that search term to his personal identity. I remember a lot of talk in the Fast Company period of the late 90’s and early 2000’s regarding cultivating a personal brand for oneself. Greatest Living American is one heck of a personal brand! I’d certainly opt for that over Miserable Failure.
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